Change can be scary. But it’s worth it, because it’s how we grow.
Moving homes is one of the biggest changes of all, and Zillow has helped millions of people navigate the process and make it through the the other side.
This multi-platform campaign came to life across film and digital channels and even spawned a children’s book.
Awards
Best in Show: AICP Post Awards
Gold Pencil, Moving Image Craft: One Show
Silver Pencil, Visual Effects: D&AD Awards
Silver, Visual Effects: Ciclope Awards
Best Visual Effects: AICP Show
The Film
Directed by Martin de Thurah, with visual effects by Blacksmith, this epic fantasy follows a young girl and her two larger-than-life friends as they make their way through a strange and mysterious land.
Making of The Journey
The Girl Who Didn’t Want to Move
The film inspired an actual children’s book, intended as a tool for parents to explain the challenges and rewards of moving to young kids. With illustrations by Amélie Videlo, the project took the form of a physical storybook and was made available digitally via Amazon and Instagram Stories.
The Journey
Client: Zillow
Agency: FIG
Director: Martin de Thurah
Prod. Co.: Epoch
DP: Lasse Frank Johannessen
Editor: Mikkel EG Nielsen
Composer: Jonny Greenwood
Sound: Ballad
Role: Creative Director